JSON-LD Schema Generator

Create schema.org structured data without writing JSON by hand. Pick a type, fill in the form, see which properties Google requires or recommends, and copy a ready-to-paste script tag.

In your browserSchema.org · 10 typesFreeNew

Structured data

Prefill from a live page

Checks

    How it works

    How to use the JSON-LD Generator

    1. 01

      Choose the type that describes your page, such as Product or Article.

    2. 02

      Fill in the fields. Required and recommended properties are marked, and problems appear as you type.

    3. 03

      Copy the script tag into your page, then test the URL with Google's Rich Results Test.

    About this tool

    Why structured data matters for search and AI

    JSON-LD is a block of structured data in your page that states plainly what the page is about: this is a product with this price, this is an article by this author, this is a business at this address. Search engines use it for rich results such as product prices, ratings and breadcrumbs, and AI systems use it as an unambiguous source of facts about your page.

    This generator covers the ten most useful schema.org types. Each form marks properties Google requires or recommends for that type, checks URLs, dates and numbers, and flags common mistakes, like a product with a price but no currency. The output is a script tag you can paste into your page's head or body. Test it with Google's Rich Results Test before relying on a specific rich result.

    • 10 schema types

      Organization, WebSite, Article, Product, FAQ, Breadcrumb, Local business, Event, Software app and How-to.

    • Required vs recommended

      Fields are marked from Google's documentation, and checked as you type.

    • Repeatable items

      Add as many FAQ questions, breadcrumb levels or how-to steps as you need.

    • Safe output

      Valid JSON, nested @types filled in, and text that can't break your HTML.

    FAQ

    Frequently asked questions

    Where do I put JSON-LD on my page?

    Anywhere in the HTML, usually the <head>. Google reads JSON-LD in the head or body, including when it's added by JavaScript, though server-rendered markup is more reliable.

    Does structured data guarantee rich results?

    No. It makes a page eligible. Google decides whether to show a rich result based on quality and relevance.

    Can I have more than one JSON-LD block?

    Yes. Use one block per entity (for example Organization and Article), or combine them in a single @graph.

    Why is FAQ markup marked as limited?

    Since 2023 Google shows FAQ rich results mainly for authoritative government and health sites. The markup is still valid and describes your content.

    Is my data sent anywhere?

    No. Everything you type is processed in your browser and never leaves your device. Drafts are saved only in this browser's local storage so you can come back to them.

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